You may not have known this: many professions exist that have stringent advertising rules for their members. One of such professions is the legal profession – where members are forbidden from directly soliciting patronage from members of the public. So, if your profession is against you telling people about what you do and openly asking them to patronise you, this article is for you.
Before going further, SIRBONG COMMUNICATIONS is a mass media consultancy firm. Our main goal is to help businesses grow by using all available conventional and digital communication channels to promote them. Our services cut across broadcasting, publishing, advertising, marketing and public relations. Go to our home page for detailed information on our services; go to our contact page for information on how to do business with us.
Now, let’s go back
to our topic. If your profession is one of those professions that say their
members should or must not advertise their services, you can still market your
service (s) indirectly, using several methods. We will only look at two
methods.
The first one is
Public Service Announcement (PSA). This is an announcement that is aired on a
radio or television station to advise or caution members of the public against
certain harmful behaviours or activities. Under this, the person paying for the
announcement is not using it to solicit patronage for his/her service (s).
However, technically, he/she is doing so because his/her name or his/her
business would be mentioned at the end of the announcement as being the sponsor.
An example of a PSA can be like this:
‘Smokers are
liable to die young; stop smoking. This message is from XYZ Diagnostic Centre.’
Each time the
PSA is aired, members of the public will take note of the sponsor, and will
very likely visit the centre whenever the need arises.
The last method
is OPINION ARTICLES. This involves you or your company contributing to trending
issues, and at the end, you can add something like this:
‘Boyle is a Principal
Partner of XYZ law firm.
Opinion articles could be published in newspapers or websites. It can also come in form of a statement issued to broadcast stations to air as news. If you cannot write a publishable opinion article, SIRBONG COMMUNICATIONS can do that for you. To know how opinion articles look like, open the link below:
https://www.sirbongcommunications.com.ng/2022/05/opinion-raising-mpr-wont-reduce.html
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