HAVE YOU EVER HEARD OF ONAIR MARKETING?

If you are a businessman or woman and you have been asking yourself, ‘How can I increase sales?’ ‘How can I move away from zero revenue to millions?’ ‘How can I boost my customer or client base?’ This article is for you!

You have probably heard of offline or door-to-door marketing. You have also probably heard of online or digital marketing. But have you ever heard of ONAIR MARKETING? The answer to this is 100% likely to be in the negative. Onair marketing is SirBong Communication’s coinage to explain the marketing or selling of goods and services on radio and television stations. You can as well describe the process as radio or television advertising.

Since the advent of the social media, online marketing has enjoyed a wide level of acceptance and patronage, especially from small and medium business owners. This has made most people to erroneously believe that it is the best form of marketing. But one thing this set of people fails to know is that online marketing is not as rewarding as onair marketing. Among all forms of marketing, onair marketing is the best.

Studies have shown that onair marketing comes with the highest level of believability while the reverse is the case with online marketing. And when people don’t believe or trust what you market online, they find it very hard to make a move towards patronising you.

Why do people believe or trust goods and services marketed or advertised onair than the ones done online? The answer is simple:  relevant authorities tune to radio and television stations more often than they go online, and are likely to swing into action should the product, the service or the company so advertised is fake or is without the necessary regulatory approvals. This is why many unregistered online investment platforms will never do onair marketing.

Besides authorities tuning in to broadcast stations very often than they go online, ordinary people (potential customers/clients) also tune in to broadcast stations more often than they go online. That is because one does not need much cash to tune in to broadcast stations (especially radio) but needs a reasonable amount of money to access information online. Also, many people abound that cannot surf the internet properly for information about companies, their goods and services.

So, as a business executive, do not just rely on online marketing, do more of onair marketing too. If the funds are not enough to use both the radio and television, go for radio because it is more accessible.

The most effective way to engage in onair marketing is through programme sponsorship. You can sponsor a complete radio or television programme or a segment of it. You do not need so much amount of money to do this, especially when you pass through a reputable mass media consultancy firm like SirBong Communications.

Before concluding, let us state here that onair marketing is particularly most important for service providers. By service providers we mean businesses that do not offer physical products like consumer staples. For example, companies that are into event planning, asset management, consultancy, construction, etcetera, are service providers.

SirBong Communications is a mass media consultancy firm, with corporate headquarters in Abuja, Nigeria. Our services include radio and television programme production, radio and television jingle production, copywriting (for radio, television, newspaper and social media platforms), speech writing, proofreading (including literary and academic books, autobiographies, biographies and business proposals, etc), copyediting (including literary and academic books, autobiographies, biographies and business proposals, etc), audio editing, video editing, event coverage and strategic business review, among others.

For enquiries, call +2348106758849.